As the Indian city of Chennai went under floodwaters following heavy rains, it became clear that the effects of a lack of planning can be devastating for small companies
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1.
A public sector bank is currently striving to differentiate itself from the
competition to private sector bank in the same region. The customers at the
public sector bank complain about the employees who are not informed about each
customer's needs, preferences, and interaction history. The bank has been
unable to cultivate more profitable relationships with the customers’ which has
impacted its growth. Their inability to proactively identify risk – elevating
customer behaviour has attributed to further losses. As the Chief Information
Officer (CIO) of the public sector bank, elaborate on your understanding of
customer relationship management and its importance. How you would acquire,
retain and create lasting relationships with the customers? How would creating
these relationships help your bank?
2.
The Healthcare industry is inundated with massive volumes of data generated
each minute. With the adoption of electronic health records, mobile health apps
and wearable technologies this is poised to increase dramatically over the next
few years. This comprises of data being generated by patients in different
forms such as the patient report’s generated by the diagnostic labs, the data
in the form of vital stats generated by the wearable devices and body patches,
data from medical insurance companies, to name a few. Explain data mining and
its importance in the healthcare industry. With the help of a suitable example
elaborate how patient data can be used for preventive healthcare. Would you
recommend the use of Data mining in healthcare?
3.
a. As the Indian city of Chennai went under floodwaters following heavy rains,
it became clear that the effects of a lack of planning can be devastating for
small companies. Reports suggest, as many as 40 to 60 percent of small
businesses never recover after being hit by natural disasters. Some companies
looked on helplessly as systems went down. They found themselves drowning in a
flood of complaints from enraged customers’ as the water level rose on Chennai
streets. Many enterprises believe that they can survive any disaster if they
put in place a robust physical infrastructure and technical expertise. But
floods in Chennai confirmed that technology companies need to do more to escape
the ill-effects of natural disasters. Organizations wanted to make sure that
their data centers don’t shut down, and continue to function as usual. However
this was in vain. Explain BCP and its importance. What factors play an
important role in the successful implementation of a BCP? In your opinion,
should small businesses invest in BCP?
3.
b. What are ERP systems and mention five benefits of using them. With the help
of an example of any company with a failed ERP implementation, highlight the
main reasons companies experience failures in implementing ERP systems. What
were the lessons learnt to avoid the same mistakes in future?
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